Scratches and Smudges When Printing from New Printer?

Hi, is there anyone who knows why my Epson SC-p700 is leaving loads of scratches and smudges when printing? It is new (received it today) and the first time using the printer. I have put the settings to the appropriate paper type, print quality and tried nozzle head cleaning. Each time I print the scratches seem to come out worse. I am yet to produce a good quality print from this printer. Thank you